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The vetting playbook

Twelve questions that filter the bullshit from a web3 agency.

Written from the founder side, with the answers a serious agency should give. If they cannot answer one of these in plain language, walk.

7 min read·Updated April 2026

Every web3 agency landing page looks identical. Polished, vague, decorated with chain logos, padded with project counts that do not specify what was actually shipped. Twenty listicle results, all interchangeable. The questions below cut through that. Each one exposes something the agency cannot fake.

Use them on the first call. The way they answer matters more than the answer itself.

About the team

About the work

About money and risk

Run all twelve on us. We answer them the same on the call as we did on this page.

A scoping call is the test. If anything in our answers shifts when the questions are live, walk. If they hold, you have a build partner.